A few months ago I came across the nano and me website, designed to provide an impartial source of information for lay audiences on all things nano.
The site was set up as part of a pilot scheme, and with initial funding having run out it’s now under threat. I’ve been thinking for some time about why a well-designed site, both technically supported and praised by some genuine scientific heavyweights, should fail to attract the attention its quality deserves.
There was no coordinated publicity push on general news sites, largely due to the tight initial budget. This needn’t be a killer, since the internet has it’s own way of doing things which allows a kind of self-perpetuating PR. The problem is that asking for people’s opinions isn’t usually the best way to get them. Neutrality is at the core of nano and me, a laudable principle, but unfortunately not one to inspire (or rather provoke) debate.
There is a need for something like nano and me out there, run by people who genuinely care about emerging technologies and their effects on society, as Hilary Sutcliffe clearly does. I would hope that nano and me gets a second chance, and the opportunity to produce new content that genuinely does get the public involved.
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