Imagery is a hugely important aspect of science communication. This is especially true when the language used to describe a scientific breakthrough is largely unfamiliar to a lay audience.
We remember images, generally, far better than we do words. Anyone can describe a scene from their favourite novel, but very few will remember the words. The image is what lasts.
Yesterday, the Daily Mail ran a story entitled “Meet the nano-spiders: The DNA robots that could one day be walking through your body”. Now, to me, the combined imagery of: (a) spiders, (b) robots, and (c) things inside my body equals a bad thing. (more…)