Posted tagged ‘Climate change’

Here come the spiders: the importance of imagery

May 14, 2010

Imagery is a hugely important aspect of science communication. This is especially true when the language used to describe a scientific breakthrough is largely unfamiliar to a lay audience. We remember images, generally, far better than we do words. Anyone can describe a scene from their favourite novel, but very few will remember the words. [...]

In Brian we trust

March 9, 2010

It’s totally depressing that so much mainstream science coverage at the moment is about this crisis of trust in science. It’s  a positive feedback loop: reporting on lack of trust reinforces the original story. Reporting on public opinion is a nonsense that diverts attention from the actual issues. In the case of climate science, the [...]


Follow

Get every new post delivered to your Inbox.