Imagery is a hugely important aspect of science communication. This is especially true when the language used to describe a scientific breakthrough is largely unfamiliar to a lay audience. We remember images, generally, far better than we do words. Anyone can describe a scene from their favourite novel, but very few will remember the words. [...]
Posted tagged ‘Climate change’
Here come the spiders: the importance of imagery
May 14, 2010In Brian we trust
March 9, 2010It’s totally depressing that so much mainstream science coverage at the moment is about this crisis of trust in science. It’s a positive feedback loop: reporting on lack of trust reinforces the original story. Reporting on public opinion is a nonsense that diverts attention from the actual issues. In the case of climate science, the [...]
