Posted tagged ‘Climate change’

Here come the spiders: the importance of imagery

May 14, 2010

Imagery is a hugely important aspect of science communication. This is especially true when the language used to describe a scientific breakthrough is largely unfamiliar to a lay audience.

We remember images, generally, far better than we do words. Anyone can describe a scene from their favourite novel, but very few will remember the words. The image is what lasts.

Yesterday, the Daily Mail ran a story entitled “Meet the nano-spiders: The DNA robots that could one day be walking through your body”. Now, to me, the combined imagery of: (a) spiders, (b) robots, and (c) things inside my body equals a bad thing. (more…)

In Brian we trust

March 9, 2010

It’s totally depressing that so much mainstream science coverage at the moment is about this crisis of trust in science.

It’s  a positive feedback loop: reporting on lack of trust reinforces the original story. Reporting on public opinion is a nonsense that diverts attention from the actual issues. In the case of climate science, the real question- and let’s cut to the chase here- is whether or not we’re all fucked, and whether or not there’s anything we can do about it.

(more…)


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